Google is launching a new artificial intelligence application named Gemini, which will offer users the ability to rely on technology for various tasks such as writing, interpreting text, and more, rather than solely relying on their own cognitive abilities.
Gemini, named after a previously introduced AI project, is replacing Google's earlier brand, Bard.
Bard, initially developed as a Chatbot to compete with Microsoft's ChatGPT-4, is now being rebranded as Gemini, signifying Google's most advanced family of AI models.
The Gemini app will be available for smart phones running on Android as well as on the web, with immediate release.
The introduction of Gemini intensifies the competition between Google and Microsoft in the realm of AI tools, which are promoted as offering innovative ways for users to enhance creativity, manage tasks like debugging code, and prepare for job interviews. While a basic version of Gemini is offered for free, Google is also introducing a premium model priced at $20 per month, with a two-month free trial to encourage adoption.
Sissie Hsiao, a Google general manager overseeing Gemini, described the launch as a significant step forward in advancing Google's mission.
Gemini boasts a range of features, including tutoring students, providing programming tips, generating project ideas, and creating content based on user preferences. While Google's voice assistant will still be available, Gemini is expected to become the primary interface for users seeking AI assistance in thinking, planning, and creating.
The release of Gemini represents Google's continued dedication to its founding principle of organizing and making accessible the world's information.
Initially, the Gemini app will launch in the U.S. in English, with plans to expand to the Asia-Pacific region in the following week, offering versions in Japanese and Korean.
Gemini offers both a free version and a $20-per-month advanced option, powered by an AI technology called "Ultra 1.0." The Advanced subscription includes 2 terabytes of storage, a value comparable to
Google's existing storage plans priced at $10 per month, highlighting Google's belief in the added value provided by its AI technology.
